About Ayolab

Ayolab was co-founded in 2017 by Christophe Le Houédec,  previously a Director at Amazon, and François Misslin, a former lead  tech engineer in Silicon valley.  

From our headquarters located at Station F, the world’s  largest startup incubator, we support a userbase spanning Western  Europe, India, Russia, and the USA. Our current clients are  international companies in the fields of Beauty, Luxury, Fashion,  Housewares, Pet Products and DIY. We are building a company centered  around data reliability, transparency and marketplace expertise.

AyoLab is a B2B SaaS that help clients like L'Oreal, Coty, Lacoste and Pierre Fabre with their e-commerce marketplace challenges. We show brands their true sell-out on places like Amazon, Walmart, Mercado Libre and Rakuten by seller (authorized or not) and by item (approved or not). In general our clients convert unauthorized sellers to healthy P+L growth and experience - greater profit margins - boost in top-line revenues - greater distribution channel visibility - better customer experience control - higher OCR

Having your products on the Amazon platform can make a world of  difference to your brand’s revenues, profitability and visibility.  However, the world’s most prominent online marketplace comes with a set  of challenges all on its own. Navigating these challenges and mitigating  their effect is vital to your brand's success on the platform.

Arguably the most important of these challenges to be aware of, and  address, is the Amazon Buy Box, as the Buy Box is where the majority of  sales take place.

This article aims to give you a deeper understanding of the role the  Buy Box plays in Amazon listing optimization, including a few myths and  criteria for winning the Buy Box.